Word of Mouth is a Wonderful Thing
Think about this the next time you head out on the town for a few cheeky French 75s. Typically we choose where we frequent based on two things; a favourable personal experience or a recommendation from a friend. We trust their advise because they know understand our penchant for classic cocktails, retro décor and early-Michael Bolton, they have our interests (and our motivations) at heart, and we, as intelligent men of the world, learn from both their successes, and their mistakes.
When you travel you typically don’t have time to do the rounds until you find something that fits. Fortunately Ruba, an online travel community, wants you to know before you go. The site features a raft of tips, photos and suggestions on destinations and tours, woven into user-written guides. You can go on Ruba’s youtube channel for travel videos and collect tips from different travellers to create your own, personalised guide. Say you want to do New York in a week, but don’t want it all to be barstool surfing and museum visits. You can pick and choose suggestions, comment on guides and compile your own itinerary, based on the tips of people who went before you.
Because experience is golden.
Ruba
www.ruba.com
Nuts & Bolts
Learn from others’ mistakes and create your own Ruba travel guide.













