Sly Underwear Cool Underwear from Oz

[29/03/11] 

Sly Underwear is an Australian company born out of the desire to offer classy undergarments that don't look straight out of a David Beckham Armani shoot. After all, there are only a few of us who can pull off that look, and fewer still who could go out with Victoria.

Boxer shorts are absolutely vital; they're our final line of defence, or depending on how you look at it, the final phalanx of our attack. Plus you don't want to look like a wally in the men's changing room.

The business is spearheaded by 20-year-old Australian entrepreneur, Dan Murray, who wanted to offer affordable underwear that would help a stranger differentiate between his drawers and his dad's. They ship worldwide and have a very colourful range of designs, the epitome of urban camouflage. Don’t be fooled either by the initial images on their website featuring youthful, impossibly chiselled men in outrageous underwear – they have some tamer versions for those who don't want to look they're hosting a UV rave in their trousers.
   
Look Slick. Look Sly.


Sly Underwear
www.slyunderwear.com


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