Technogym Time for Some Self-Discipline

[27/05/10] 

Luxury is a funny thing. No matter how much money we make, there’s always a range of every day items catering specifically to us – or at least our income bracket.

From luxury mops with minimal torque, to reverse osmosis tea bags and state-of-the-art orange squeezers - because apparently we’d all be amazed how simple processes like filling a glass of juice have evolved. However, we’re no fools; we buy “luxury” goods when they offer a superior quality, not just because cheeky marketeers slap a logo on something as shoddy as diet pills from Rosanne Arnold.

For men who like to run in the middle of the night, or get shy in their lyrca, there’s Technogym’s range of personal, high-end fitness machines. Combining stylish design with a decent splash of practicality, the company’s motto resembles the last Ms Mongolia – “beautiful outside, strong inside”.

Their cardio range includes treadmills with 19-inch monitors, and sockets for your iPhones and USB devices, as well as the ability to pick up television and radio channels.

There are also stretching frames and strength-building machines designed to buff you up like a vintage Corvette at a Wash ‘n’ Wax, while still blending into your home’s existing décor (as much as any home gym can).

Let’s get physical.

Technogym

From £2,191 plus postage and handling
www.technogym.com

Nuts & Bolts

Luxury personal exercise equipment


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