Wednesday, 29.3.2017

Absolut Elyx Not All Vodkas Are Created Equally

[04/05/16] 

Despite all the myths and misconceptions there are about the world’s most popular spirit, one thing remains true: there are vodkas, and there are vodkas.

Sure we’re all told vodka is tasteless and odourless, but the reality is any spirit is the sum of its parts, and some parts are just plain better. Grape-based vodkas are typically fruiter, while grain spirits are yeastier and more robust, and rye vodkas are complex and even spicy. The source and purity of the water, and the distillation process used are also factors that contribute to a smoother taste, less burn, and less pain the next day.

If you’re looking for a spirit that’s palate-pleasing but won’t break your soul the next morning, Absolut Elyx, dubbed the world’s first true luxury vodka, has launched in Hong Kong. It’s a big claim but one that just might have merit. Unlike mass produced products, Elyx is the result of a very manual, hands-on process. Single-estate wheat and pure alpine water from Ahus in Sweden are combined during a distillation process that uses a tried-and-true traditional copper to catalyzes trace compounds in the spirit, purifying the vodka and adding a highly prized silky texture and taste. The decanter-styled bottle with its Art Deco lines and gold accents doesn’t exactly hurt the eye either, making it an ideal he-gift for a mate who loves him home mixology and needs to be nudged in the direction of quality. While Absolut Elyx is the perfect sipping vodka, all that goodness also lends itself perfectly to classic cocktails like the gimlet, the gibson and the martini.

Just another way you can stand out from the crowd.


 

Absolut Elyx
Available at VEA, Café Gray, Ce La Vi, Ham & Sherry and Felix
www.absolut.com


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