Diesel CULTivate

[18/09/09] 

Diesel CULTivate aims to nurture the city’s creative side
 
As far as cities go, Hong Kong can be a bit dry. You could even go so far as to say it’s a Cultural Desert (or perhaps, looking at the Kowloon West site, ‘wasteland’ springs to mind). Contrary to public perception, wonton noodles are not an art form, and there’s little aesthetic skill in poor driving and building sky scrapers (while fundamental for any metropolis’ claim to fame, it’s not exactly culturally empowering).

 



But a new effort by a bevy of creative characters – with artistic names to match – hopes to reach out and touch the hearts of Hong Kong’s cultural class. Bolstered by Big Business in the guise of the Diesel fashion brand (as worn by the city’s Peter Pan fraternity), CULTivate is a ‘conceptual vision’ that aims to nurture fresh talent from the realms of fashion, art and music, like so many artistic tadpoles. Ten creative collaborators – with names like Lady Aiko, Black Panda and Mintos (artwork pictured here) – have helped Creative Director Young “Suitman” Kim create a group exhibit, which will be featured at the Diesel flagship store for the next month and of course, in pure Hong Kong style, exclusive, limited-edition gift products will be available for purchase.

Diesel – fuelling Hong Kong’s next generation of Suitmen

Diesel presents “CULTivate”
September 18 – October 11, 2009
Diesel, 20 Queens Rd, Central, Tel: 2525-0540, www.diesel.com

The Nuts & Bolts:
Ten cultural collaborators hope to set Hong Kong’s artistic energy aflame at the Diesel CULTivate exhibit (September 18 – October 11, 2009).

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