Sulwhasoo Korean Sulwhasoo cream launches new anti-ageing skin care line for men

[14/09/09] 

Now let’s be serious for a moment. We’re sure most of us are mature enough to buy a moisturizer, perhaps even eye cream for those facial sleeping bags, without having to register the number plate MTROSXL. Modern men have fought a battle for our right to hydrate (with the Queer Eye boys leading the bayonet charge) and now you can buy man-lotions with the same pride as your weekly ration of Magnum XLs.

Korean cosmetics company Sulwhasoo’s new men’s care line uses the essence of pine trees, considered by Koreans (and cleaners) as the most precious tree of all, to fortify the skin, gently refine its texture, and bring back that energetic, elegant glow your mother loves so much. The essence of Jungyangdan, made from zingiber officinale, cornus officinali, agilawood, sandalwood, and ginseng (some of which certainly sound made up), increases your skin’s natural healing capacity ten times (four times more and you’ll reach superhero status). There’s an Essential Skin Refiner (HK$480/120ml), Moisturizing Fluid (HK$420/90ml) and Energizing Cream (HK$700/40ml), which uses anti-oxidants to help you drop kick the effects of ageing.
 
Embrace your inner Metro. Lap up the lotion.
 
Sulwhasoo
www.sulwhasoo.com
82-84 Canton Rd., Tsim Sha Tsui, Tel: 2314-3288
Also available at the following locations:
Landmark Harvey Nichols, HL010, The Landmark, 12-16 Des Voeux Rd. Central, Tel: 3693-4189
Seibu, Shop SE114, 106, Pacific Place, 88 Queensway, Admiralty, Tel: 2918-9959
 
The Nuts & Bolts:
The people who brought you kim chi, secretary porn and death-by-videogame, harness the essence of Jungyandan for Sulwhasoo’s new men’s cosmetic range.

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