Neolog Neither digital nor analog with Neolog


Is time absolute or relative? Without going all Einstein on you, we can all agree on one thing – time is money. But would you really measure time (and money) in terms of seconds? Maybe, if you’re a professional track runner, but if not, why bother?

With Neolog’s range of patented A24-II watches, time is neither digital nor analog in the strictest sense. These stainless steel wristwatches (HK$1,600) do not have hands, but measure time in terms of bars that are organized into hours, tens of minutes and single minutes, allowing for speedy recognition of time. Designed by Arman Emami, and twice crowned by international design awards, this innovative time keeper has a 30-degree curvature between the wristbands and the pin connectors, making for a comfortable fit on your wrist. For your choosing, the watch face also comes in a range of four colours (Classic, Mirror, Dark and Orange). So forget the complications of hands and dials; simplicity is the ultimate sophistication.

According to this watch, there’s not a second to lose.

Avaliable in Hong Kong at the following outlets:
J01 IFC, Shop No. 3022, L3, IFC Mall, 1 Harbour View Street, Central, Tel: 2295-0035
D-mop, Shop 401, Times Square, Causeway Bay, Tel: 2175-4881
T.Yama, 80 Canton Road, 1/F., Shop 150, Tsim Sha Tsui, Tel: 3101-0481
Crucifix, Shop 317, 3/F, Shun Tak Centre (Macau Ferry Terminal), Sheung Wan, Tel: 2857-6898

The Nuts & Bolts:
Neolog is an award-wining wristwatch that cleverly does away with complication, and tells time using neatly categorized bars.

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