Key features include Google Maps so you can ride anywhere in the world (forgetting the fact you’ll be in your living room) and an incline/decline functionality which makes you feel like you’re actually cycling on a hill. It gives you a work out exceptionally close to the real thing but you can have Frasier playing in the background. Pertinently you also won’t die of exposure if you quit halfway through an Alpine ascent.

The bike feature 24 digital gear controls but the cleverest part is its Intelligent Wind Resistance technology which adjusts the resistance of your bike based on your profile. It calculates your height and weight before applying the natural resistance you’d experience on the road. Arriving in Hong Kong early next year (you can register your interest through Fitboxx) the bike essentially turns a climb in your living room into an exact replica of a climb in the real world. Plus you hopefully won’t fall over in front of a baying crowd.

Lance Armstrong had it easy.