Shortomatic

[01/04/10] 

Billabong Eat Your Heart Out

You were always a creative little thing. Teachers would marvel at your finger paintings, girlfriends shed tears to your moving poetry, and your high school band could have made it big if it wasn’t for all the…politics.

But you’ve kept the creative streak alive; you colour coordinate your gym gear and take each morning’s tie selection seriously. You frame your own holiday snaps and you’re an interior design sensations with an Ikea catalogue in hand. So you’ll jump at the chance to wear your own creations and be paid for your genius, like a true artiste.

Perhaps Shortomatic might give you the recognition you so richly deserve? It may sound like an over-sized sledgehammer atop an arcade game, but this novel little site allows savvy savants like you, the chance to create your own board shorts, just in time for summer. Use photos, colours and patterns to customise your own swimwear and they’ll ship them to you before junk season begins. What’s better, they’ll actually sell your designer trunks to other beach-bound men and pay you commission. So this summer, you might see your own creations flaunting their stuff at Malibu Beach.

Front and centre in the gallery of life.

Shortomatic
From US$99 with US$5 donated to Global Green sustainability charity
www.shortomatic.com

Nuts & Bolts

Customised swimwear in time for summer


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