Soda Loyalty Program HK Lifestyle Reward App

[23/07/13] 

SodaCard is an app version of a loyalty card, the next step in the digital universe’s conquest of the physical world. Whereas before you had a piece of plastic that offered you a discount in certain locations, you now have SodaCard. Available on iPhone and Android, this Hong Kong focused initiative has linked up with a whole host of businesses, from Subway (whose patrons, ourselves included, could probably do with the discount) to Jean-Paul Hévin, the high-end chocolatier, whose customers probably don’t.

It’s the type of app that really adds value if you’re a regular at one of their featured outlets, such as JustSalad; free toppings galore and the chance to live the high life, one crouton at a time. Simply pick up a SodaCard (available at the company’s participating locations) and scan in the QR code to your smartphone. You can then pick up points with each visit, and consume the rewards.

Other interesting partners include ArtJamming; 1/5 Nuevo, a good spot for Spanish drinks; Capo's Espresso, a coffee shop in Sheung Wan; and Levain Bakery. As it stands, the outlets and rewards aren’t yet comprehensive enough to make the app indispensable, but it’s early days, with plenty of room for growth. If only they could work out an arrangement with Sevva, it would make the first night with visitors in town that much cheaper.

Look after the pennies...


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