Bumbu Be What You Drink


So we get it; you’re going for that young, dynamic man-of-the-world look, and why not? If there’s something the lovelies love, it’s a man who knows what he wants, who exudes confidence, who talks the talk, and who defines himself through every facet of his being, from his bespoke suit and on-trend hair, through to his extensive knowledge of Spanish pickup lines, and his kitsch-is-cool Knight Rider ring tone.

These are all elements of a carefully curated existence, one which says “just because I don’t always take myself too seriously doesn’t mean you shouldn’t.”

So a guy like you might be interested in a very special drop from the Caribbean, one that’s as comfortable on your home wet bar as your collection of vintage shakers and Cuban pre-revolutionary pin up playing cards. Bumbu rum, recently launched in Hong Kong by Sovereign Brands, instills all the artistry of small-batch craft spirits; presented in an extra-thick cut glass flagon and housed in a gleaming timber case complete with pewter inlay, Bumbu is an ultra-premium rum made from a special blend of sugarcane from eight West Indies nations, as well as coral limestone-filtered water from Barbados, the ancestral home of rum. The spirit is then aged for 15 years in Grade A oak bourbon barrels from Kentucky to create an exceptional spirit with a taste profile quite unlike any other. A distinctly vanilla-forward drop that boasts a golden amber hue, Bumbu has everything you look for in great rum: roasted nuts, allspice, cinnamon and soft caramel followed by a finish smoother than the thighs of your Great White Buffalo (and don’t pretend you don’t have one). Bottled at 35% ABV Bumbu is as perfect in summer-time cocktails as it is over ice.

Think of it as the fashion accessory you can sip.


Available at leading bars and clubs, including Boujis, Honi Honi, Rummin‘Tings, Mahalo, and Magnum


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