It's hard to take a step in this city without passing a billboard for another luxury looks-pretty-much-the-same watch, worn by a celebrity, whose other hand is out of sight, waiting for a cheque. Some of us just don't want to go down that path; we want to wear our personalities for all to see, not follow the masses with another soulless time piece.
Nooka specializes in making eye catching, off-the-cuff time pieces (they also make sunglasses and skins for your iPhone) that say just about as much as a watch can without having a voice built in.
Their newest model, the bold, convention-thrashing Zub Zayu, takes its inspiration from Japan, the land of the quirky, and features a unique left-to-right 'time capsule' graphic, a sleep mode to conserve battery life, and comes in a range of bright hues that would make those celebs shudder.
Sometimes it's good to be shocking.