Bell & Ross Limited Editions Electrifying Watches for Asia

[03/08/11] 

Bell & Ross has released three limited edition timepieces for Asia, aimed at Greater China, Indonesia and Singapore respectively. Even though we know the term ‘limited edition’ is as empty as the Japanese coffers, the timepieces are cool, colourful, and have a quasi-comic book appeal.

Each one comes with a serial number and is inspired by flight navigation, hence their styling as well as their names: BR01 Radar, BR01 Compass and BR01 Airborne. We’re a bit bemused why BR01 Airborne is shaped like a skull – perhaps BR01 Six Feet Under would have been more appropriate - but the aesthetics of all three are tongue in cheek which is always welcome in the world of watchmaking.

Similarly, the colours are drawn from the world of aviation where they’re used as easy identifiers. Red is linked with danger (Singapore), green represents normal functionality (Indonesia) while blue is used in artificial horizon indicators to symbolize the sky against the ground below (Greater China). It's a nightmarish business if you're colour blind.

The HKD59,500 price tag reflects their limited edition status as well as their collectibility, second only in appreciation to Discovery Bay golf carts. The timepieces are surprisingly legible considering their novel ways of displaying the time and the skull model in particular is an ideal watch if you're a wannabee triad, pirate or undertaker. Or simply keen to be taken a bit more seriously at work.

Comic timing.


Bell & Ross Limited Editions 2011
Shop 2042, Level 2, Elements, 1 Austin Road West, Kowloon
Telephone: 3153 2018
Website: www.bellross.com


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