They add basil, tomato, oregano and garlic to the usual ingredients you find in beer and their original approach was quickly picked up by the American media. Having built up some momentum and quit their day jobs, they spent a long time trying to partner with a brewery to expand. They eventually found a brewery just outside Milwaukee willing to produce Mamma Mia! Pizza Beer and have made 500 barrels in total. Talk about the American Dream.
Pizza Beer - enough said.