According to the company, infographics and data visualizations ‘help communicate complex ideas in a clear, compact and beautiful way, taking deep data and presenting it in visual shorthand.’ Look at this incredible scale of the universe for instance. They essentially take raw information and put it in graphics which are easier for the brain to understand than words or numbers. If only they’d primed our maths teachers before we’d set about long division they’d have saved a lot of paper.
Visual.Ly acts as a platform for infographics, promoting the best examples on the web, providing a place to share and promote work and of course delivering paid for visualizations on request. Intriguingly, they’re also developing a tool which will allow everyone to create professional quality designs with their own data. The potential is enormous not least for embarrassing speeches at weddings charting the groom’s sexual history.
Seeing is believing.